One of the greatest and most recent changes in consumer behaviour is the move from high-street shopping to online shopping. Many companies in the UK have maintained or in many cases, increased their profit margins by simply not underestimating the power of online stores. The move to online shopping means that companies must now connect their sales representatives and support staff to their customers which are now online instead of in-store. This is especially important for businesses that place high value items on their online store. This blog seeks to present a response to this challenge.

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